NewJeans Legally Prohibited from Solo Promotions; K-Netizens React with Mixed Emotions to Group’s Halted Activities and Future
The ongoing legal saga surrounding NewJeans took another significant turn as the Seoul Central District Court delivered a ruling that reinforces the agency’s control over the group. On May 30, the court granted a partial injunction to ADOR, stating that NewJeans cannot engage in any solo or third-party entertainment activities without prior approval from the agency. This decision is crucial as it restricts the group’s autonomy during a dispute over the validity of their exclusive contract.
This situation is not new; it follows a previous court ruling in March that prevented NewJeans from entering into separate advertising deals. The court reaffirmed that decision in April after the group’s objections were denied. The latest ruling further solidifies ADOR’s position, as NewJeans aims to terminate their contract due to a perceived breakdown in trust. A subsequent court hearing is scheduled for June 5, adding more tension to an already precarious situation.
Fans and netizens have expressed their disappointment on various platforms, lamenting the indefinite hold on NewJeans’ performances. Comments reflecting this sentiment include:
"Honestly, this is the right outcome… They acted like the law didn’t apply to them, demanding to work only with producers they liked. I doubt the judge saw them in a good light."
Another fan noted:
"We won’t see NewJeans for a long time… Justice has been served. This is how it should be. If they have any conscience, they should at least apologize to fellow groups and company staff."
Concerns about the financial ramifications of this ruling are also prevalent, with one user commenting on the severe penalty for violations:
"Wow, 1 billion KRW per violation… It’s a loss to even try to promote now. They tried to walk out but are now legally forced back in."
As the situation unfolds, many also expressed frustration toward the circumstances leading to this conflict. One fan stated:
"Even if they’re minors, once their legal guardians signed the contract, they’re bound by it."
Others speculated on potential outcomes, including:
"My Prediction: NewJeans will reconcile with ADOR and release a song sometime between October and December under a new producer."
There’s a sense of urgency among supporters who hope for a resolution:
"I really hope they go back and start promoting again. Please."
The decision made by the court carries not only legal implications but also repercussions on the public perception of NewJeans. Fans are left hoping for a resolution that allows the group to continue their careers without further setbacks. The complexity of this legal battle demonstrates the challenges faced by artists within the industry, particularly as they navigate contracts and relationships with their agencies.
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