NJZ (NewJeans) Snubs LE SSERAFIM Member, Sparks Viral Buzz During ADOR Comeback

NJZ (NewJeans) faces backlash over handling of senior greetings amid comeback talks

NJZ (NewJeans) stirred controversy after confirming their return to the industry with ADOR. While members Haerin and Hyein announced they would continue with the agency officially, the return of the other three members sparked public backlash.

The controversy began with fans demanding NJZ apologize to LE SSERAFIM and ILLIT due to a previous legal battle that affected those groups. As the situation evolved, a video clip showing an awkward greeting between NJZ and LE SSERAFIM’s Eunchae surfaced and went viral online.

The clip, viewed over 72,000 times, shows the members barely acknowledging Eunchae.

K-netizens quickly called them out for poor etiquette toward a senior artist.

Comments from netizens poured in:

“They always talked about not being greeted, but it seems like they don’t greet properly either.”

“Looks like Eunchae needs to go to the National Assembly too.”

“Eunchae is the senior here. Not sure if it’s because they felt bad for ignoring her, but NJZ acted like they were close to her the following week.”

“Wow, she was trying to make eye contact and greet them, but they acted like they didn’t see her and just danced away. Minji really has a strange personality.”

“This is what you call mirroring.”

“But Eunchae is the senior?”

“Wow…”

“Minji and Haerin didn’t bow LOL.”

The return of NJZ (NewJeans) with ADOR did not go smoothly. The group now faces criticism not just over their comeback, but their attitude toward senior artists in the industry. Fans and netizens remain skeptical about how the group will manage public relations moving forward.