Nowdays Rebranded as Nowz, Indicating a New Direction in K-Pop
Rookie boy group NOWADAYS is set to make waves in the K-pop scene with a fresh identity. The group, which debuted just a year ago, will now be known as NOWZ. This rebranding, announced by Cube Entertainment on June 2, is accompanied by a new logo motion that has been shared across their official social media platforms.
The change to NOWZ isn’t just a simple name switch; it signifies a broader reimagining of the group’s identity. According to Cube Entertainment, the name NOWZ combines “NOW,” which stands for the present moment, with “Z,” symbolizing new opportunities and potential beyond limits.
With this transformation, NOWZ aims to step away from typical K-pop conventions, focusing instead on crafting music and concepts that genuinely reflect their unique style and artistic vision.
“This name change and rebranding will allow them to explore new possibilities,” a spokesperson from Cube Entertainment noted, emphasizing the group’s ambition to solidify their place as a notable force in the industry.
NOWZ is emerging with a clear intent to redefine their artistic journey while engaging fans in a fresh way.
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