Seventeen Releases Official Music Video for “Bad Influence” Produced by Pharrell Williams
On June 11, Seventeen dropped the music video for their new digital single, “Bad Influence (Prod. by Pharrell Williams),” immediately sparking excitement around the world. This track stands out as a fresh direction for the 13-member boy band, blending their usual vibrant energy with the unique touch of legendary producer Pharrell Williams.
Pharrell’s involvement brings a distinct sound that feels both catchy and a little experimental, showcasing a side of Seventeen fans haven’t quite seen before. It’s a smooth mix of the group’s style with Pharrell’s genre-bending production, making “Bad Influence” a track that sticks with you.
The music video matches the song’s vibe perfectly, set against a sleek, futuristic backdrop that really puts the spotlight on the group’s sharp choreography and strong stage presence. The visual storytelling adds an emotional layer to the lyrics, which delve into the pull of a toxic relationship, making the whole package feel polished and thoughtful.
This collaboration is more than just a new single—it’s a notable moment for Seventeen as they connect Korean pop with global influences in a way that feels natural. Fans have responded positively, appreciating how the group’s sound has evolved and how well they mesh with Pharrell’s style.
“Bad Influence” is now available across all major streaming platforms. For anyone wanting to check out the visuals, the official music video can be found on the HYBE LABELS YouTube channel.
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