SM Entertainment Director Allegedly Misuses Authority Over NCT Following Recent Interview
Yoon Hee Jun from SM Entertainment is facing major backlash over comments on idol training.
The director of SM’s artist development center appeared on tvN’s You Quiz on the Block. She openly talked about the tough training NCT goes through.
Fans quickly shared clips online, and uproar exploded. Many said her words revealed abuse of teenage idols — and that Yoon seemed proud of it.
“Being loved isn’t something to be taken for granted. Out of so many artists and so much music, being chosen and loved is a special thing, and I don’t think we should ever take that for granted. And to be worthy of that love, I believe you need to have the skill and effort…”
— Yoon Hee Jun, quoted by @Marklee_base
The reaction was furious and fast. Netizens called her disgusting and accused SM leadership of hurting idols while taking credit for their success.
“So psychological abuse? Is this something to be proud off?”
— @ANeoMulti
“People who worked with kpop idols like this are always so happy to talk about twenty different ways they abused them”
— @ona_bol
“What kind of person even does that? It’s disgusting. You disgusting woman, it’s absolutely creepy behavior, idols are human too they are not puppets.”
— @im_jcws_wife
“Shes proud of abusing teenagers and young adults… taeyong had it so bad bc of people like her”
— @okumabi
“She was so happy to abuse those boys…”
— @glithmode
The topic of harsh treatment of idols is nothing new, but this episode reignited huge anger online.
NCT
YHI : Being loved isn’t something to be taken for granted. Out of so many artists and so much music, being chosen and loved is a special thing, and I don’t think we should ever take that for granted. And to be worthy of that love, I believe you need to have the skill and effort…
So psychological abuse? Is this something to be proud off?
People who worked with kpop idols like this are always so happy to talk about twenty different ways they abused them
What kind of person even does that? It’s disgusting. You disgusting woman , it’s absolutely creepy behavior, idols are human too they are not puppets.
And anyone still out here supporting SM after seeing this is a complete hypocrite. At some point you have to stop pretending…
shes proud of abusing teenagers and young adults. wonbin speaks of her positively but this woman and that entire company of managers/directors love taking credit for idols personal success when they were just there making them suffer. taeyong had it so bad bc of people like her
she was so happy to abuse those boys..
The controversy is ongoing with fans watching closely how SM Entertainment will respond.