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Wonyoung of IVE Claims the Most Brand Deals Among 4th Gen Female Idols

IVE’s Wonyoung has achieved a significant milestone, becoming the female 4th generation idol with the most brand deals to date. The K-pop star has surpassed her groupmate Yujin’s previous record of nine brand partnerships, boasting high-profile collaborations with brands such as Innisfree, Dyson, Tommy Hilfiger, Miu Miu, and Kérastase. This accomplishment has solidified her reputation as “the queen of brand deals.”

Other notable 4th generation female idols, including Yujin, aespa’s Karina and Winter, NMIXX’s Haewon and Sullyoon, and LE SSERAFIM’s Sakura and Chaewon, are not far behind in the race for brand endorsements.

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