Yeonjun of TXT Named New Ambassador for Benefit
TXT’s Yeonjun Becomes the New Face of Benefit Cosmetics
Global beauty brand Benefit has officially named TXT’s Yeonjun as its latest ambassador, marking an exciting new chapter for the K-pop star.
In a stunning array of campaign photos just released, Yeonjun draws in Gen Z with his fresh take on Benefit’s iconic “Benetint Color Extension” line. Showcasing a combination of laid-back charm and trendy cool-kitsch vibes, he sports the new “Raspberry Tint” while donning an oversized white knit sweater, rocking a wet-hair look against a backdrop of vibrant pink lighting.
Yeonjun’s dreamy aesthetic is captured perfectly through the lens, making these images not just promotional, but artful statements in their own right.
A representative from Benefit expressed enthusiasm about the partnership: “Yeonjun’s free-spirited and distinctive image perfectly matches the new Benetint color,” adding, “We plan to continue showcasing our trendy beauty mood through various campaigns.”
To celebrate this collaboration, fans have a chance to score a special treat. With the purchase of any one of the eight Benetint shades, they can get a set of four exclusive ID-style photos of Yeonjun. These limited-edition photo goods will be available at offline stores nationwide, alongside options to purchase on Naver and Olive Young—while supplies last.
As Yeonjun steps into this exciting role, there’s no doubt fans will be eager to see how he embodies the spirit of Benefit Cosmetics in the future. With his unique flair, this partnership is set to turn heads in both the beauty and K-pop worlds alike.
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