LE SSERAFIM Releases Official Music Video for “Kawaii” Produced by Gen Hoshino

LE SSERAFIM has released the official music video for their track "Kawaii (Prod. Gen Hoshino)," which is featured as the original soundtrack for the upcoming Netflix series My Melody & Kuromi. The video came out on July 9 at midnight KST, giving fans a glimpse of the group’s playful and cute side as they explore the vibrant, whimsical world of the series.

This new song, “Kawaii,” was produced by Gen Hoshino and will be part of LE SSERAFIM’s fourth Japanese single, Different. The single ties directly into the show, highlighting a cool collaboration between the K-pop group and the beloved characters from My Melody & Kuromi.

Netflix is set to release My Melody & Kuromi on July 24, making the timing of the music video drop a perfect lead-in to the show’s arrival. Through their video, LE SSERAFIM fully embraces the adorable themes of the series, blending their energetic charm with the playful atmosphere created by the much-loved Sanrio characters.

Fans excited about the new single and the series alike are getting a taste of what’s ahead by watching LE SSERAFIM’s colorful take on “Kawaii.” The collaboration between the group, Gen Hoshino, and Netflix promises a unique experience both musically and visually for viewers and listeners.

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