BLACKPINK Maintains Position as Leading K-Pop Girl Group in Brand Value

BLACKPINK has once again taken the crown as the top K-Pop girl group in South Korea, leading the latest brand reputation rankings for July. According to the Korean Business Research Institute, which analyzed big data from June 13 to July 13, BLACKPINK’s brand value continues to soar, securing an impressive score of 8,488,643. This marks a massive 35.20 percent jump from last month, proving their influence and popularity are still on a whole other level.

The brand reputation rankings factor in consumer participation, media coverage, interaction, and community activity to get a full picture of each group’s impact. For BLACKPINK, keywords that stood out include “JUMP,” “Full group,” and “Goyang concert,” while related terms like “Comeback,” “Perform,” and “All-kill” show fans’ excitement around their music and world tour activities. The public sentiment is strongly positive as well, with an outstanding positivity rate of 94.69 percent.

This strong showing puts BLACKPINK firmly ahead of the competition in the girl group arena. Hot on their heels is IVE, followed by TWICE and Red Velvet, rounding out the top four. The full top 30 list is packed with notable names: OH MY GIRL, ILLIT, KiiiKiii, (G)I-DLE, fromis_9, and MEOVV, just to name a few. Other groups in the rankings include Apink, FIFTY FIFTY, LE SSERAFIM, BABYMONSTER, H1-KEY, Hearts2Hearts, Girl’s Day, KISS OF LIFE, aespa, WJSN, tripleS, MAMAMOO, NMIXX, KATSEYE, ITZY, Baby DONT Cry, Kep1er, UNIS, and the legendary Girls’ Generation.

Congratulations are definitely in order for BLACKPINK as they maintain their top status in the ever-competitive K-Pop scene.