Jennie Concludes Legendary Collaboration with Hera, Felix Speculated to Replace

Amorepacific’s cosmetics brand Hera has officially ended its six-year relationship with Jennie of BLACKPINK. Jennie had been the face of Hera since early 2019, lending her image to promote the brand’s “Seoul Beauty Philosophy,” a campaign that highlights Seoul’s distinct beauty culture worldwide.

Over the years, Jennie’s collaboration with Hera brought several products into the spotlight. The Black Cushion foundation became widely known as the “Jennie Cushion,” while the Sensual Nude Gloss earned the nickname “Jennie Tint,” both gaining strong recognition among fans and customers alike. According to sources, the decision to part ways was smooth and friendly.

An industry insider shared this update on July 15, confirming the contract between Jennie and Hera had come to an end. When asked about the next steps for the brand, an Amorepacific representative declined to reveal details but confirmed,

"the contract with Jennie had ended but declined to comment on the next model."

Meanwhile, chatter is already picking up around who might step in as Hera’s new ambassador. Felix from Stray Kids is currently the front-runner in these rumors. On July 9, fans noticed Felix at Incheon International Airport preparing for a European tour while carrying a bag adorned with a Hera cushion. What caught people’s attention was that the cushion had Felix’s name engraved on it in English, adding fuel to the speculation.

This isn’t Felix’s first brush with similar gossip either. Before officially becoming a model for Gong Cha, he was often seen with their merchandise, which made fans think that move was probably coming soon. Now, that pattern seems to be repeating itself with Hera.

Though nothing is confirmed beyond Jennie’s contract ending, the next chapter for Hera looks like it could involve Felix taking center stage. For now, fans and industry watchers will just have to wait for an official announcement.