IVE Creates Impact in Latest Pizza Advertisement

Bold girl group IVE is starring in a fresh TV commercial for pizza chain Papa John’s, continuing their role as the brand’s exclusive models since 2023. The new ad centers on the pizza company’s signature red color and features the members dressed in bold, stylish outfits that highlight a confident and refined vibe.

In the commercial, the members deliver catchy lines to emphasize the brand’s identity, saying, “It’s delicious. American premium pizza,” and “You want it. American premium pizza.” They also add a fun and warm touch with the invitation, “Let’s eat together with IVE!” The playful energy they bring to the ad matches Papa John’s aim of blending premium quality with approachable friendliness.

Papa John’s has also shared a behind-the-scenes video on their official YouTube channel, letting fans get a glimpse of the making of the commercial. This video shows individual shots of each IVE member along with relaxed moments on set, giving a more personal look at the group’s work on the campaign.

A brand representative commented on the collaboration:

"This TV commercial stands out by harmoniously blending the premium image of Papa John’s pizza with the unique visuals of IVE, inspired by the vibrant red color reminiscent of the summer sun. We plan to continue engaging in a variety of activities with IVE to effectively convey our brand identity." Papa John’s

With their strong visuals and charismatic presence, IVE adds fresh energy to the Papa John’s brand, helping them connect with fans through both the tasty pizza and playful messaging. The campaign highlights how both the group and the brand complement each other well, setting the stage for more projects down the line.