Third-Generation Idol Becomes New Face of Underwear Brand After 14 Years of Actress Representation

TWICE’s Jihyo is shaking up the Korean advertising scene.

The 2026 Spring campaign for major underwear brand Venus just dropped. Jihyo is the new face, replacing actress Honey Lee, who held the spot for 14 years.

Jihyo appears in a mint-colored custom lingerie dress, mixing a fresh and mature vibe. Fans are loving her confident and healthy look.

This switch from a top K-drama star to a 3rd-generation idol has sparked buzz online.

Venus teased the change with a mysterious video hinting at a “model replacement after 14 years,” leading to heavy speculation.

Once Jihyo’s reveal hit, netizens flooded social media with comments like:

“She really looks like Princess Jasmine, even more so because of the outfit. LOL. Pretty.”
– theqoo netizen

“Fit to a T!”

“Perfect fit.”

Venus has had a history of classy spokesmodels including Go So Young, Jang Jin Young, Lee Seung Yeon, Han Ye Seul, and Shin Min A. Adding Jihyo is a fresh turn for the brand.

The 14-year run of Honey Lee, an iconic figure since her Miss Korea days, is officially over. The spotlight shifts to Jihyo, an idol powerhouse.

Check out Jihyo’s hot new campaign look below.