KATSEYE’s “Animal” in Spider-Man clip sparks payola backlash tied to BTS
KATSEYE’s song “Animal” played as background music in a new Spider-Man movie clip, sparking online backlash tied to BTS and HYBE’s promotion choices.
KATSEYE recently released the track “Animal.”
Netizens noticed the film clip used “Animal” as its BGM and shared surprised reactions.
Some fans were pleased to hear the song in the clip. Others criticized HYBE and BIGHIT Music, linking the placement to how BTS has been promoted.
He’s out of control.#SpiderManBrandNewDay is in theatres Thursday. Get tickets now. https://t.co/Gm9mNYmuub
Listen to @katseyeworld’s new song ‘Animal,’ out now. pic.twitter.com/WjfPQpOK3R
— Spider-Man Movie (@SpiderManMovie) July 27, 2026
Online commenters accused the company of “payola” for KATSEYE. They said the company has not tried to promote BTS and ARIRANG to the same degree.
can we get this type of payola too @BIGHIT_MUSIC https://t.co/K0SE2ICabL
— maya (@thvrajs) July 27, 2026
I can’t fucking stand you @BIGHIT_MUSIC https://t.co/soQK1zFElj
— ِ (@kitteewhysker) July 27, 2026
LITERALLY NOBODY ASKED FOR THIS BRUH @BIGHIT_MUSIC WHAT ARE WE DOING. https://t.co/gnq8gaK0tN
— ri (@polytantruther) July 27, 2026
oh so bighit just doesn’t want to https://t.co/suLyfDD0xB
— َ (@piedparks) July 27, 2026