BLACKPINK Jennie’s Recent Announcement Sparks Major Backlash

BLACKPINK’s Jennie is facing backlash after a teaser for a new brand announcement with Vaseline sparked controversy online.

On May 19, Vaseline Thailand posted a teaser hinting at a collaboration with Jennie, leading to speculation that she might become the brand’s new global ambassador.

“Two global icons, one new chapter. Coming soon ” — VaselineThailand Twitter

Fans quickly reacted, but the announcement drew heavy criticism. Many pointed out that Vaseline is on a boycott list related to the ongoing genocide in Gaza. This has caused backlash against idols working with brands linked to the boycott, and Jennie’s rumored partnership with Vaseline is no exception.

“Mind yall Vaseline is on the boycott list, let’s see how her fans will react. Because yall are not hypocrites right?????? You held taehyung accountable right?????????” — TaeGenic ⁷ Twitter

Other fans expressed disappointment and frustration over Jennie’s association with the brand.

“Suddenly her twink fan don’t care about boycott” — sʜᴀɪ Twitter

“She’s chasing each and every boycotted Israeli funded brands” — eza Twitter

“oh a toxic product for a toxic woman that makes sense” — KpopisaMess Twitter

“No wonder she was topping list of biggest Israeli fundraisers” — eza Twitter

Some questioned the need for brand ambassadors for products like Vaseline.

“why do we need brand ambassadors for everything.. especially Vaseline of all things?” — josh Twitter

As the situation unfolded, Jennie’s upcoming announcement with Vaseline remains a hot topic among fans and critics alike. The controversy highlights ongoing tensions around celebrity endorsements and political issues in the K-pop community.