LE SSERAFIM Faces Backlash Over Alleged Use of BTS V’s Dog in Recent Video
LE SSERAFIM is facing backlash after dropping a “BOOMPALA” challenge featuring AI-generated dogs dancing to their new song.
The controversy began when the group posted a video on multiple social media platforms showing two dogs dancing to “BOOMPALA” while the members watched in the background.
Soon after, fans quickly reacted negatively due to the ongoing debate over AI use in K-pop promotions.
“using ai dogs to promote your song this is a whole new low just let the song tank atp” — dustín
“they want this song to be a moment so bad but it’s not gonna work and all this ai is the biggest ick” — niza
“10 gallons of precious water to see some rat ass ai dogs do the boompala! yay!” — lily 𐙚⋆⊹
The backlash intensified as some fans claimed the AI dogs were modeled after pets that had passed away, specifically ILLIT Minju’s dog Ddungi and BTS V’s dog Yeontan.
“Using Ai to make 2 dead dogs dance to your shit song for promotion is sick” — jia 🙁
“everyone focusing on the use of ai when this shit is way creepier than that” — al
Netizens remain divided over these claims, sparking heated discussions online.
Many feel this promotion tactic has gone too far, raising questions about the ethical use of AI in K-pop marketing.