Viral Video of BLACKPINK’s Rosé Following VMAs Victory Labeled “Awkward”

BLACKPINK Rosé is facing controversy after a viral clip from the 2025 VMAs showed an awkward moment during her award acceptance.
On September 7, Rosé picked up an award at the VMAs. But fans caught the co-writer of her winning song refusing to hug her. The clip quickly spread, stirring major reactions online.
Many netizens called the moment “awkward” and “embarrassing.” They pointed out that the audience didn’t stand when Rosé’s name was announced. Some even compared the cold reception to Ariana Grande’s standing ovation.
Rosé at the VMAs
“Winner, winner #ROSÉ #VMAs”
— MTV on Twitter, September 8, 2025
Fans took to Twitter to express disbelief at the moment:
“Idk whats more hilarious, the audience who dgaf or her bending over him for the hug that never came ”
— steph @gomdorichick, September 8, 2025
“wait.. why did no one stand up to hug rose after winning she was waiting for that man to get up and he just REFUSED TO?”
— adi @perfectcelebrty, September 8, 2025
“Nobody knows who the fuck she is, so she never got a hug ”
— @dekudam, September 8, 2025
“This vs the standing ovation for Ariana. So embarrassing ”
— Mari⁷ @3tanni3s, September 8, 2025
Soon after, fans defended Rosé, explaining the hug never happened because she was actually bending down to grab her speech from the co-writer. The hug came only after the speech. The crowd was reportedly happy.
“She didn’t bend down to hug him but to take her speech from his hands and he hugged her after the speech. The crowd was also happy”
— @Snow_flow_rose, September 8, 2025
The controversy is still gaining traction as fans argue about what really happened on stage.

BLACKPINK’s Rosé | @roses_are_rosie/Instagram
Winner, winner #ROSÉ #VMAs pic.twitter.com/wEqr2ydXwO
— MTV (@MTV) September 8, 2025
Idk whats more hilarious, the audience who dgaf or her bending over him for the hug that never came https://t.co/IRJDhLNvHN pic.twitter.com/ZonG4fvbFl
— steph ⟭⟬ᴱ ᴬᴿᴱ ᴮ⟬⟭ᶜᴷ (@gomdorichick) September 8, 2025
She didn’t bend down to hug him but to take her speech from his hands and he hugged her after the speech. The crowd was also happy https://t.co/RdHCQAZtkn pic.twitter.com/A63BHaKAZA
— (@Snow_flow_rose) September 8, 2025