ILLIT faces renewed NewJeans plagiarism accusations over “I Got Your Back” MV
ILLIT are facing renewed accusations that they copied NewJeans after releasing the music video for their second Japanese single, “I Got Your Back.”
The video quickly became controversial as some fans pointed to its retro filters, editing style, and overall atmosphere and compared those elements to NewJeans’ Japanese debut single “Supernatural,” released in 2024.
Fans on both sides reacted online. NewJeans fans said the visual similarities were too obvious to ignore. Other fans defended ILLIT, saying the visuals followed common retro-inspired trends rather than copying another group.
The latest debate revived earlier accusations between the two HYBE girl groups.
This is literally clear as day omfg. BELIFT when I catch you- pic.twitter.com/xq92LoLB7f
— M★ssa⁵ IS BOYCOTTING HYBE⭐️ (@pitmystop_) July 27, 2026
The original dispute began in 2024 during the public feud between HYBE and Min Hee Jin. Min Hee Jin accused ILLIT of copying NewJeans’ concept, including styling, choreography, and overall image. BELIFT LAB denied the claims and took legal action against her, saying the claims were false.
Since that fight, fans have repeatedly compared the two groups, with both sides accusing the other of unfair treatment.
After “I Got Your Back” arrived, fans renewed the discussion on X. Some accused BELIFT LAB of repeating past controversies. Others questioned whether the similarities amounted to copying.
oh god here they go 😭😭 https://t.co/d38hXGHRET
— َ (@rhysdia) July 27, 2026
I honestly feel so bad for newjeans’ team who spent ages studying and creating art just to see their hard work being copied by a group for the past 2 years https://t.co/rS2apcjqbn
— avril (@itgirlavril) July 27, 2026
at some point you start wondering if they genuinely believe these things or if it’s what’s left to keep their fandom alive https://t.co/MSAgdSX4Um
— ☆★☆ (@illitbymistake) July 27, 2026
the way it has NOTHINH similar yall are just crazy 😭😭
— saki (@issaaynk) July 27, 2026
????????????????????? bro im dead this is NOT similar at all its just a normal intro, introducing the members. WHAT ARE YOU GUYS SAYINGGGG pic.twitter.com/IWYdxVKaLK
— Anne⸆⸉ (3am Edition) (@dear13reader) July 27, 2026
